Success Stories

my little Murphy®

my little Murphy® by heunec is the most lovable and at the same time the clumsiest little donkey there is. my little Murphy® can never catch a break... His cuddly-soft body is covered with countless scratches and bandages, and he got his black eye when he fought for his great love: my little pink Murphy® – the prettiest, cutest, sweetest, and most affectionate little girl donkey there is. my little pink Murphy® is a bit scatterbrained at times and sometimes perhaps a bit confused, but that may be precisely the reason why the two little things love each other so very much... The one is more clumsy than the other.



© my little Murphy 2007. my little Murphy is a registered trademark of Heunec, DE. Licensed by MM MerchandisingMedia GmbH.

Facts & Figures on my little Murphy®

Core target group: children
Expanded target group: young people, parents, and everybody who loves the cute Murphy
Target-group-appropriate implementation: cute designs that don’t just take children’s hearts by storm
Extensive style guide with numerous themes for any occasion
Successful product introductions in the plush area
High marketing potential in the categories: food, fashion, publishing, stationery, pro-motion, home and living, accessories

More information and background on my little Murphy®

More information and background on my little Murphy®

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