Music Success

MM MerchandisingMedia has successfully worked for years with the artist “Sasha”

To publish the new album “Coming Home,” various communication activities were implemented with the broadcaster Sat.1: background display of the title “Coming Home” as part of the one-month 2006 Sat.1 Christmas campaign. In addition, a Saturday evening show was specially dedicated to the artist “Sasha”, which was broadcast in February 2007.

In the one-time music and comedy event, Sasha performed his greatest hits, parodied chart successes, and shone while performing comedic roles together with many stars.

Success Facts

>	The album achieved gold status after a short time and was able to remain in the top five of the album charts for many weeks
>	The media cooperation produced reciprocal image transfer between Sasha and Sat.1. Since the target groups of Sasha and Sat.1 overlap, Sasha was able to efficiently reach his audience and the broadcaster was able to express its musical affinity.
>	Many years of successful cooperation between the artist Sasha and Sat.1

Cooperation measures

>	There were various on-air appearances by Sasha on Sat.1
>	Background display of the title “Coming Home” during the one-month Sat.1 Christmas campaign 2006
>	A Saturday evening show was specially dedicated to Sasha and broadcast in February 2007
>	Additional support was given to the album through online integration at www.SAT1.de

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