Success Stories

Germany's next Topmodel

To become an international supermodel is the dream of thousands of young women. But it’s a long, hard way to the top, and the competition is huge.

A great chance for the big breakthrough is the successful ProSieben show "Germany's Next Topmodel" – with Heidi Klum!

The supermodel is the host of the spectacular show and gets to decide together with her celebrity jury who will make it to the next round. Only three girls will make it to the final show – and only one girl will receive a high-profile model contract with Heidi’s agency.

Primary target group: 14-29 years, especially female
Secondary target group: 14-49 years

Season 3 of “Germany's next Topmodel” was aired between 28 February and 5 June 2008 on ProSieben in Prime Time. Jennifer Hof is “Germany’s next Topmodel” of 2008, and 30,1 percent of the 14 to 49 year old viewers and 47,6 percent of the 14- to 29-year-olds followed the all-dominant show.

The successful show offers licensees excellent sales opportunities – and continues to be successful with every season.



© ProSieben 2008. www.prosieben.de. Lizenz durch: MM MerchandisingMedia GmbH. www.merchandisingmedia.com.

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Excerpt from merchandising activities 2008

Topmodel Collection by Maybelline Jade (PoS campaign)
Comprehensive "Germany's next Topmodel" fashion collection by C&A
Bag manufacturer BREE at PoS with retail promotion
dtp young entertainment releases “Germany’s next Topmodel” games for Nintendo DS™ and PC.

Media supports

28 February – 5 June 2008, Thursdays at 8.15pm on ProSieben

TV broadcast 2008. Excellent Ratings

Heidi Klum’s Topmodels enthused an audience of 3,6 million on average per show, notching up an average market share of 23,1 % with 14 to 49 year old viewers.

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