Services

Marketing services

We develop license brands in the fields of television, film, online, print and industry. And we also act as an interface between the broadcasting companies and the licensors. In the marketing services department we offer services such as: retail concepts, marketing concepts, marketing strategies, competitor analyses, license brand developments and cross-media licensing.

Services

>  License brand consulting
>  License brand development
>  Development of marketing strategies
>  Sales support
>  Artwork & quality control
>  Development of brand/sales strategies

We develop license brands

For the thorough analysis, assessment and positioning of license brands we make use of tools such as the License Equity Check®, which acts as a strategic base analysis of brand core, brand image, brand world and possible transfer potential.

Following on from this, the License Brand Strategy® defines the key parameters of the license brand such as basic positioning, license USP, target group, possible pro-
duct lines, control parameters and a “look and feel” for the license brand.

Subsequently, the License Sales Strategy® sets out to
develop strategic marketing concepts and the License Brand Design® provides the appropriate means to support
and implement the design of the license brand. The results of these analyses create a solid foundation for license brand positioning.

License brand development

>  License Equity Check®
>  License Brand Strategy®
>  License Sales Strategy®
>  License Brand Design®

Service


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License portfolio overview


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