Business areas

Sports Merchandising

We seek out and promote brand potential, develop proposals for synergies, partners and products and provide marketing support – even beyond the finishing line. From strategic product line consultation and the creation of your own license brand products and designs to the selection of suitable suppliers and sales partners and monitoring of product availability – we support you as an all-rounder and a specialist in every merchandising discipline. Excellent worldwide contacts in over 70 countries enrich your potential in terms of production and distribution. This ensures that you have a bigger lead at the start – and that you win the race.

To the success stories


© 2007 BMW AG

Product Management

Product strategy – design and development
Sourcing and supplier screening
Product and quality management
Logistics
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Distribution

Trackside and event sales
Special customer sales
Retail
Internet sales
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Service


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License portfolio overview


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